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Speed to Lead Benchmarks, 2026.

Response time benchmarks for insurance agents in 2026. What top quartile agencies hit, what bottom quartile agencies miss, and why 5 minutes wins.

SLOW KILLS LEADS

The 5 Minute Window Is Non Negotiable

After 5 minutes, the lead is 10x less likely to connect. After an hour, the lead is gone.

Median Is 47 Minutes

Too slow to win.

Top Quartile Under 5 Min

Speed wins binds.

Nights and Weekends

Most leads go dark.

THE BENCHMARKS

The 2026 Numbers

01

P and C Personal

4 min top, 52 min median.

02

Commercial

12 min top, 2 hour median.

03

Medicare

3 min top, 30 min median.

04

Final Expense

2 min top, 18 min median.

05

Life and DI

15 min top, 4 hour median.

06

After Hours

88 percent ignored.

WHO THIS FITS

Who This Helps

Agency Owners

Setting the bar.

Sales Managers

Producer coaching.

Producers

Self benchmarking.

Marketers

Lead channel ROI.

PACKAGE FIT

ALE Packages

Launch: $497 per month

Speed to lead automation and tracking built in.

  • Core CRM
  • Speed to lead flow
  • Response reporting
  • Missed call text back
  • Lead routing
SEE PACKAGES

Fix Your Speed to Lead.

Book a demo. We will run the numbers on your pipeline live.