The TCPA is the single most expensive compliance law for insurance agencies to break. $500 to $1,500 per text. Class action exposure. Here is the exact opt in language your website and lead forms need, and where to put it.
TCPA requires "prior express written consent" before sending marketing texts or calls to a mobile number using an autodialer. Courts have been very specific about what counts. Miss any element and the consent is invalid.
Consumer must be told they are agreeing to receive calls and texts from a specific business.
The specific company name, not a generic "our partners" or "affiliates."
Disclosure must mention that calls and texts may be sent using automated technology.
Consent cannot be a condition of getting a quote, service, or product.
This is the language we use on insurance agency forms. It covers the TCPA elements, works for 10DLC registration, and holds up in carrier review. Adapt the business name and contact details for your agency.
| Form Element | Sample Text |
|---|---|
| Checkbox label | I agree to receive recurring marketing and service calls and text messages from [Agency Name] at the phone number provided, including by autodialer. Consent is not a condition of purchase. Msg and data rates may apply. Msg frequency varies. Reply STOP to opt out. Reply HELP for help. See our Privacy Policy and Terms. |
| Submit button area | By clicking Submit, you agree to the above and confirm the phone number belongs to you. |
| Privacy Policy link | Full TCPA, CAN-SPAM, and state law disclosure in a dedicated Privacy Policy page, linked from every form. |
Unchecked by default. Consumer has to affirmatively click it. Pre checked boxes are invalid consent.
Adjacent to the checkbox in readable size. Not tucked into a privacy policy link only.
Store timestamp, IP address, user agent, and exact disclosure text shown. Retain for the life of the contact plus 5 years minimum.
We build insurance agency forms with TCPA compliant consent, full proof trail capture, and automatic STOP handling. Every form, every channel.