Old leads need a reason to hear from you

Find a real reason to restart the conversation

Look at the last exchange before writing anything. A lead who asked about townhomes three weeks ago needs a different note from someone whose lease ends next summer. Give Queva that detail and ask for one short question that makes it simple for the person to answer.

Do not pretend a listing or market change matters if it does not. A plain message that refers to the buyer’s stated plan is more useful than an urgent announcement. If the conversation has gone cold for months, offer a low-pressure way to update their timing.

Use the contact history as the boundary

Check how and when consent was collected, the reason for this contact, any revocation, and brokerage policy before you send a text. A draft is not permission to contact someone, and an old phone number is not proof that consent still applies. Keep the opt-out path and sending record with the contact.

Queva can draft a personal re-entry note and summarize a reply when it arrives. You choose whether the reply calls for a showing, a lender introduction, a later check-in, or no further contact. Twilio’s A2P guidance describes documented opt-in and opt-out handling.

Treat a quiet record as an invitation to review the relationship, not as permission to restart it. The timing of consent, the reason it was given, any revocation, the sending program, and brokerage policy all matter for a text. When those do not line up, keep the draft as a note and choose an approved path for outreach. Record the decision so another team member does not restart the same conversation without that history.