If you are sending SMS to leads without A2P 10DLC registration, carriers are silently filtering or blocking you. Agent Lead Engine registers your brand and campaign as part of onboarding so your messages actually arrive.
A carrier standard that governs every business text sent to a US consumer over a 10 digit number. Every brand and every campaign must be registered before carriers will reliably deliver the SMS.
Your agency legal name, EIN, address, website, and vertical get registered with The Campaign Registry (TCR). One time setup per agency.
Each message type (lead follow up, appointment reminders, customer service, marketing) is a separate campaign with sample content and opt in language.
The major carriers (T-Mobile, AT&T, Verizon) each review and assign a trust score that controls your daily send throughput.
Carriers have been tightening the rules since 2022. In 2026 there is no grace period left.
| Era | What Changed | Impact on Agents |
|---|---|---|
| Pre 2022 | Long codes mostly unregulated | High delivery, high spam, easy abuse |
| 2022-2023 | 10DLC registration introduced, soft enforcement | Unregistered traffic still delivered with warnings |
| 2024-2025 | Hard filtering, surcharges for unregistered | Delivery drops 40 to 70 percent without registration |
| 2026 | Registration is the default. Unregistered is blocked. | No registration means no SMS deliverability, period |
You do not fill out TCR forms. We handle registration during onboarding using the information we already collect from your intake.
Onboarding intake captures your legal name, EIN, address, vertical, and website. Most agencies have this ready on day one.
We submit your brand to TCR via the CRM platform. Trust score comes back inside 24 hours.
We register the standard insurance campaigns (lead follow up, reminders, customer service) with your specific opt in language and sample messages.
Once campaigns are approved, we send test messages through the automations and confirm delivery before declaring launch complete.
Carriers require explicit opt in disclosure wherever you collect a phone number. These are ALE default templates, adaptable to your agency voice.
"By providing your phone number you agree to receive SMS from [Agency Name] about your insurance quote, appointments, and account updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. See our privacy policy and terms."
"I agree to receive transactional and marketing SMS from [Agency Name]. Consent is not a condition of purchase. Reply STOP to cancel."
Every automated message includes agency identification and STOP language. Consent records are stored for 5 years per TCPA retention rules.
Fees are carrier pass throughs. ALE does not mark them up.
About $4 one time per brand. Low volume standard brand vetting. Good trust scores for a legitimate insurance agency.
Approximately $1.50 to $10 per campaign per month depending on use case. Most agents run 1 to 3 campaigns.
A fraction of a cent per SMS on top of standard rates. Included in your ALE usage allowance.
If your texts are not arriving, registration is almost always the reason. Book a free call and we will audit your current setup.