COMMERCIAL LINES

CRM for Agents Writing Business Insurance.

Commercial sales cycles stretch 30 to 90 days, multi stakeholder, COIs flying out constantly. ALE keeps every account alive, every renewal on calendar, every COI request handled.

LINES COVERED

Every Commercial Product Supported

BOP

Business owners policy pipeline with property and liability scoped together.

General Liability

Standalone GL for contractors and service businesses. Certificate holder tracking.

Workers Comp

Experience mod tracking, audit reminder workflows, class code tagging.

Commercial Auto

Fleet size, driver list, vehicle schedule fields. Renewal windows tracked.

Cyber Liability

Increasingly required. Scoped questions in intake form.

Professional Liability

E&O for accountants, attorneys, consultants, tech.

Commercial Property

Building, contents, business interruption. COPE data tracked.

Umbrella

Excess layers over underlying commercial limits.

LONG CYCLE PIPELINE

Account Based Selling

Commercial is not a fast close. The pipeline supports multi touch, multi stakeholder accounts.

01

Account Profile

Parent company and DBA tracked, industry, employee count, revenue, current carrier, renewal month.

02

Stakeholder Map

Owner, CFO, operations manager, insurance contact all tagged with roles and communication preferences.

03

Submission Tracking

Loss runs collected, markets submitted to, quotes received, indications tracked by carrier and line.

04

Decision Timeline

60 to 90 day cycle with automated touches at 45, 30, 15, 7 day marks leading into renewal.

COI AUTOMATION

Certificates of Insurance, Handled

Commercial clients need COIs constantly for vendors, landlords, contracts. Automation handles the routine ones without a CSR in the loop.

Self Service Portal

Client requests a COI via form, certificate holder captured, auto routed to CSR or auto generated for standard requests.

Certificate Holder Library

Repeat holders stored with full info, reducing request time to seconds.

Delivery Tracking

COI sent, read receipt, auto reminder if not acknowledged.

Renewal Auto Issue

Standing certificate holders get new COIs issued automatically on policy renewal.

Audit Trail

Every COI logged on the account record for E&O and compliance.

Additional Insured Tracking

Tracks which holders are also AI or waiver of subrogation for fast reference.

RENEWAL RETENTION

The 120 Day Renewal Runway

Days Before RenewalActionChannel
120Renewal kickoff call scheduled, loss runs orderedCall + Calendar
90Market submissions if remarketing, exposure reviewInternal
60Quote options reviewed with clientCall + Email
45Decision meeting scheduledCalendar
30Renewal decision confirmed, signatures collectedEmail + eSign
15Final documents review, payment schedulingEmail
0Renewal bound, welcome back email, COI refreshEmail

Keep Every Commercial Account on Track.

Book a walkthrough. We will show the commercial pipeline, COI flow, and renewal retention stack.