COMMERCIAL LINES

The CRM For Commercial Lines Producers.

Commercial lines runs on RFPs, COIs, and annual account reviews. ALE gives you an RFP pipeline, certificate renewal queue, and account review automation so you stop losing accounts to slow service.

COMMERCIAL LINES PAIN

Commercial Lines Pain

Commercial accounts are high revenue, high touch, and high churn risk. Miss a COI request by a day, lose the account. Miss an annual review, the broker calls. ALE runs the service discipline that keeps accounts on the books.

COI Requests Pile Up

One mid market account sends 8 to 12 COI requests per year. Without an automated queue, they sit in email and damage the relationship.

RFP Process Is Chaotic

Marketing a new commercial account touches 4 to 8 carriers. Tracking responses in spreadsheets means missed submissions and stale quotes.

Annual Reviews Skipped

90 percent of commercial agents intend to do annual account reviews. Less than 30 percent actually run them. That is where churn starts.

COMMERCIAL AUTOMATION STACK

Commercial Automation Stack

01

RFP Pipeline

New submission triggers carrier routing, response logging, and quote comparison stage. Client sees progress, you close faster.

02

COI Request Queue

Every COI request enters a same day turnaround queue with a task for the service rep and a status update SMS to the requestor.

03

Certificate Renewal Tracker

Every policy COI expiration is tracked. Pre renewal reminders fire 30 days out. Clients never get a lapsed cert.

04

Annual Account Review

Policy anniversary triggers a review meeting request. Agenda template, exposure change questionnaire, quote opportunity log.

05

Audit Tracking

Workers comp and GL audits get tracked per policy. Reminder fires 60 days pre audit to prep the client.

06

Claims Retention Touch

Commercial claim opens trigger a check in call task, claims coordinator assignment, and retention touchpoints at 30 and 90 days.

WHO THIS FITS

Built For Commercial Producers

Small Commercial BOP

Writing 5 to 50 employee businesses. Need BOP quoting pipeline, COI automation, and annual review discipline.

Workers Comp Specialist

High volume WC producer. Need class code tracking, audit queue, and pay as you go payroll integration touchpoints.

Mid Market Account Manager

Managing 20 to 80 mid market accounts. Need RFP workflow, stewardship reporting, and renewal strategy tracking.

Trucking And Transportation

DOT regulated accounts. Need MCS 90, BMC 34, and safety rating renewal reminders built into the pipeline.

PACKAGE FIT

Commercial Package Fit

Launch: $497 per month

RFP pipeline, COI queue, certificate renewal tracker, SMS. Good fit for producers with 40 to 100 accounts.

  • RFP and COI pipeline
  • Certificate renewal tracker
  • SMS and email automation
  • Review generation
  • Annual account review
SEE PACKAGES

Service Discipline That Keeps Accounts.

Book a 20 minute demo. We will walk through the RFP pipeline, COI queue, and annual review workflow.