FINAL EXPENSE

CRM Built for Senior Life Sales.

Final expense sells fast and lapses faster without good follow up. Draft dates, banking hiccups, and family outreach all handled on autopilot.

FAST CLOSE PIPELINE

From Lead to Bound in Days, Not Weeks

Final expense moves quickly. The pipeline keeps pace.

01

Lead Captured

Direct mail, Facebook, call in, or referral. Auto SMS within 60 seconds with calendar link.

02

Discovery Call

15 to 20 minute qualification: health questions, beneficiary, coverage amount, budget.

03

App Submitted

eApp signed on call or same day. Carrier receives application within hours.

04

Issued and Bound

Simplified or guaranteed issue means most policies bind in 24 to 72 hours.

LAPSE PREVENTION

Keep Policies in Force

Every lapsed policy is a chargeback. Automations protect persistency.

Draft Date Reminders

SMS 3 days before each monthly draft so clients are not caught off guard.

NSF Recovery

Immediate outreach on NSF with banking options, reschedule flow, no judgment tone.

Beneficiary Outreach

Annual beneficiary confirmation so policy pays cleanly when the time comes.

Grace Period Alerts

Day 10, 20, 25 touches during grace period with clear payoff path.

Family Contact

Adult child or spouse opt in contact for policy status updates if primary is in cognitive decline.

Persistency Dashboard

Real time view of which policies need attention to stay in force.

FAMILY CROSS SELL

One Policy, Whole Family

Final expense sales frequently open the door to spouses, adult children, and grandchildren.

Family Tree Fields

Spouse, adult children, grandchildren tagged on contact record with birthdays.

Milestone Triggers

Family member birthdays trigger cross sell offers age appropriate.

Referral Ask Cadence

Post bind, annual anniversary, and benefits paid moments prompt referral asks.

SENIOR FRIENDLY

Communication That Works for the Audience

ChannelUseSenior Fit
Phone CallPrimary outreach and closePreferred by most seniors
SMSReminders, confirmations, short touchesWorks for most under 85
EmailPolicy documents, receiptsMixed, keep short
Direct MailLead generation, anniversary cardsHigh open rates
Family RelayAdult child as secondary contactVery effective for 80+

Write More, Lapse Less.

Book a call. We will show you the final expense pipeline, draft automation, and family cross sell stack.