AGENCY METRICS

Insurance Agency KPI Dashboard.

Most agencies run blind. ALE ships with a real time KPI dashboard showing close rate, retention, speed to lead, and producer productivity.

YOU CANNOT GROW WHAT YOU CANNOT MEASURE

You Cannot Grow What You Cannot Measure

Most agencies know annual revenue but cannot tell you close rate by source or retention by producer. That kills growth decisions.

No Close Rate Visibility

Without source level close rates, you overspend on bad lead channels.

No Retention Tracking

Without retention by producer, you cannot coach or incentivize.

No Speed To Lead Metric

Speed to lead is the biggest conversion lever but most agencies do not measure it.

THE KPI PLAYBOOK

The KPI Playbook

01

Close Rate By Source

See close rate by lead source, channel, and campaign.

02

Speed To Lead Tracking

Track time from lead in to first touch.

03

Retention By Producer

See 12 month retention by producer, carrier, and line.

04

Review Volume

Track Google review volume and rating trend.

05

Revenue Per Producer

See revenue per producer, per line, per carrier.

06

Pipeline Value

Forecast pipeline value and expected close.

WHO THIS FITS

Who Benefits Most

Multi Producer Agencies

Need visibility across the team.

Growth Stage Agencies

Making hiring decisions.

Captive Going Independent

Rebuilding the book, need baselines.

Lead Buying Agents

Measuring source level ROI.

PACKAGE FIT

ALE Packages

Launch: $497 per month

Core KPI dashboard, close rate, speed to lead, review tracking.

  • Core CRM
  • KPI dashboard
  • Close rate reporting
  • Speed to lead tracking
  • Review tracking
SEE PACKAGES

Measure What Matters.

Book a 20 minute demo. We will show you the KPI dashboard and agency metrics.