Direct mail still works for Medicare, new movers, and renewals. This playbook covers lists, creative, and ROI tracking.
Mail goes out, responses trickle in, ROI never calculated. Without tracking, mail is gambling.
Bad addresses waste 15 percent of mail budget.
No unique phone or URL per campaign.
Cannot tell what campaigns work.
NCOA scrub lists quarterly.
Tracked numbers per campaign.
Campaign specific landing pages.
A/B test offers monthly.
Every response mapped to mail piece.
Cost per bound policy per campaign.
AEP direct mail heavy.
New mover mail.
Senior direct mail.
Community mail.
Unique phone, unique URL, response tracking, ROI reporting.
Adds AI receptionist, list hygiene, A/B test dashboards.
Book a 20 minute demo. We will walk through the direct mail stack.