EMAIL MARKETING

Insurance Agent Email Marketing Guide.

Email is the cheapest retention channel. This guide covers welcome series, renewal drips, cross sell flows, and deliverability.

MOST AGENTS SEND EMAILS ONCE A QUARTER

Most Agents Send Emails Once A Quarter

Without drip automation, agents send newsletters once a quarter and wonder why retention drops.

No Welcome Series

New client onboarding skipped entirely.

Renewal Silence

Zero email touches leading up to renewal.

Poor Deliverability

Shared IP reputation gets agent emails to spam.

THE EMAIL PLAYBOOK

The Email Playbook

01

Welcome Series

7 email series over 30 days.

02

Renewal Drip

90, 60, 30, 14 day renewal reminders.

03

Cross Sell Drip

30 to 90 day product specific drips.

04

Birthday And Anniversary

Automated personal touches.

05

Deliverability

SPF, DKIM, DMARC, warmed sender.

06

Segmentation

Auto, home, life, Medicare segments.

WHO THIS FITS

Who This Helps

Relationship Focused Agents

Annual review plus drip.

Multi Line Agents

Cross sell heavy books.

Solo Producers

Low cost retention.

Agency Marketers

Scaling email ops.

PACKAGE FIT

ALE Packages

Launch: $497 per month

Welcome series, renewal drip, cross sell flows, deliverability.

  • Core CRM
  • Welcome series
  • Renewal drip
  • Cross sell drip
  • Deliverability set up
SEE PACKAGES

Make Email Work Again.

Book a 20 minute demo. We will walk through the email stack.