Most agents run ads without tracking ROI. They overspend on bad channels. ALE tracks cost per bound policy by source.
Google, Facebook, and lead aggregators all claim results. Without tracking, agents cannot tell what actually binds.
Leads logged without source, ROI impossible.
Cost per lead is vanity, cost per bind is truth.
Cannot compare Google vs Facebook vs aggregator.
Every ad tagged with source, medium, campaign.
Lead source, medium, campaign stored in CRM.
Bound policies mapped back to source.
Source level cost per bound policy.
Rank channels by ROI, not lead count.
Monthly budget shifts to winning channels.
Running 3 plus paid sources.
Need ROI clarity.
Scaling paid spend.
Running agency ads.
Source tracking, cost per bind, channel reporting.
Adds AI receptionist, advanced attribution, budget dashboards.
Book a 20 minute demo. We will walk through paid ad tracking.