What we charge, what's in each tier, and the rules about which prices you can mention publicly vs only on a 1:1 call.
$97 first month, then $647/mo. Cancel anytime, no contract. Includes CRM, basic website, Google Business Profile management, basic automations, unified inbox. For solo agents and 1-3 person agencies.
Everything in Launch + premium website templates, AI receptionist, advanced automations, monthly account manager check-ins, review generation system, more aggressive Local SEO. For 3-15 person agencies.
Everything in Build + dedicated AM, weekly strategy calls, paid ad management (Google + Facebook), custom integrations, priority support. For 15-100 person agencies serious about scaling.
GoHighLevel (the platform we white-label) has a Minimum Advertised Price policy: nothing under $97 can be advertised publicly. Private 1:1 conversations (calls, emails to specific prospects) can be anything. Public means: website, ads, social posts, blog content.
| Setting | What you can say | What you can NOT say |
|---|---|---|
| Public website / ad | "From $647/mo" or "$97 first month" | "$50/mo" or "free trial" or "$0 month 1" |
| 1:1 cold call | Any price you want | (no rules) |
| 1:1 email to a specific prospect | Any price including discounts and free trials | (no rules) |
| Social media post | "From $647/mo" | Specific discount codes or below-$97 offers |
Don't lead with price. If they ask early, deflect:
"It depends on which package fits, but our entry tier is $647/month with a $97 first month, and most agencies land somewhere between Launch and Build. Want me to walk through what's in each before we figure out which makes sense?"
If they push for an exact number:
"For an agency your size, you're probably looking at the Build tier — that's $1,447/mo. But honestly the right package depends on a few things, which is why I'd rather book a 20-minute call where we can dig into what you actually need."
| Offer | When to use it |
|---|---|
| $97 first month (then $647) | Default opening offer for Launch tier |
| First month free | If they're on the fence and need a nudge. Use sparingly. |
| $97/mo for first 3 months, then $647 | For prospects who want a longer ramp without us giving away the farm |
| Free 48-hour setup | Always include. Setup is normally $497. |
| No contract / cancel anytime | Always emphasize. Lowers friction. |
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