The exact words. The pivot. The pattern interrupt. What to say in the first 30 seconds, the next 60, and how to land the meeting ask.
YOU: "Hi, this is [Your Name] with Agent Lead Engine. I know I'm calling cold — do you have 27 seconds for me to tell you why I called, then you can decide if it's worth continuing?"
Why this works:
If they say no / "I'm busy": "Totally fair. Is there a better time today, or should I just send a quick email?"
Pick ONE pain from Module 6. Don't list multiple. Examples:
| Hook angle | What you say |
|---|---|
| Quote follow-up | "We've been working with insurance agencies and one thing we keep seeing is that 7 out of 10 agencies follow up on a quote once and then stop. The agencies winning the most policies right now are the ones with automated follow-up. Curious how your team handles that?" |
| Speed-to-lead | "We've been working with insurance agencies and the one pattern we see is that whoever calls a new lead first usually wins it — like, leads contacted in 5 minutes are 100x more likely to close than leads contacted in 30. How quickly does your team usually respond when a new lead hits the website?" |
| After-hours leads | "Quick question — when someone fills out a quote form on your site at 8 PM on a Tuesday, what happens? Most agencies we talk to don't have a great answer for that, and meanwhile the lead is calling 3 competitors." |
Once they're talking, ask 2-3 questions to confirm they're ICP. Detail in Module 9. Quick version:
YOU: "Look, I'm not going to try to sell you anything on this call. But based on what you just said, I think there's an easy 20-minute conversation worth having where I can show you what we'd actually do for an agency like yours. I have Thursday at 10 or Friday at 2 — which works better?"
Why this works:
| Don't | Do instead |
|---|---|
| Lead with "How are you today?" | Acknowledge it's cold, get to the point |
| Ask "is now a good time?" | Ask for "27 seconds" specifically |
| List features ("we have CRM, websites, SEO, AI...") | Pick ONE pain point, talk about that |
| Quote price unprompted | Defer pricing to the meeting |
| Say "let me explain what we do" | Ask them a question instead |
| Talk for more than 20 seconds without a question | Every 20 seconds, hand the mic back |
| Beg for the meeting | Offer two specific times, neutral tone |
Each link opens a YouTube search. Pick whichever video looks best in the results.
Each module builds on the previous one. Hit next when you're ready.