Final module. The 10 most common objections you'll hear, exactly how to respond, and how to land the calendar invite without being pushy.
| Objection | Response |
|---|---|
| "We already have a CRM" | "Yeah, what are you using? — ok, and is it actually doing automated follow-up on quotes that don't close? That's usually where we add value. Most agencies have a CRM but it's just a contact list, not a follow-up engine." |
| "We're too busy right now" | "Totally hear that — ironically that's exactly why agencies bring us in. We're the team that handles the website, the CRM, the follow-up, so you don't have to. 20 minutes Thursday to see if it makes sense?" |
| "It's too expensive" | "What were you expecting it to be? — ok, I get it. Quick math: if we add 30% to your close rate from automated follow-up, what does that work out to in monthly revenue? — right, so the question isn't really cost, it's whether it actually works for you. Which is why a 20-minute demo makes more sense than a price discussion." |
| "Send me some info" | "Happy to. What I'll send is a 60-second video walking through what we'd build for an agency your size, plus a calendar link. If after watching it you want to chat, we can do Thursday or Friday. Best email for that?" |
| "Not interested" | "Got it — mind if I ask, is it because you have something already, or just not on your mind right now?" (then handle whichever it actually is) |
| "Call me back next quarter" | "Sure — what's a better time? I'll put a reminder on my calendar. Quick thing though, if you have just 2 minutes now I can tell you specifically what's working for agencies your size, and if it's not relevant we'll skip the callback." |
| "I'm not the decision maker" | "Got it. Who would I want to talk to about marketing and lead generation at the agency? — would you be willing to do a quick intro?" |
| "We tried [HubSpot/Pipedrive/etc] and it didn't work" | "That's fair. The issue with HubSpot/Pipedrive is they're built for tech companies, not insurance. We're insurance-only, which means our pipelines, automations, and templates are pre-built for what you actually do. Worth seeing the difference on a 20-minute call?" |
| "How is this different from [competitor]?" | "Honestly the biggest difference is we're insurance-specific and we manage everything for you — you don't hire a marketing person or learn the software. If you want, I can walk you through the comparison on Thursday. Specific or general questions are easier with a screen." |
| "What's the contract?" | "No contract. Month-to-month. You can cancel anytime. Most agencies stay because the math works, not because they're locked in. Want to see what the math looks like for your agency?" |
The whole call is about getting to a calendar invite. Here's the close sequence:
Modules 1-4 gave you the insurance world. Modules 5-7 gave you our product. Modules 8-10 gave you the call. You don't have to be perfect — you just have to dial. The first 50 calls will be rough. Calls 50-200 you'll start landing meetings. After 200 you'll have your own version of all this dialed in.
Each link opens a YouTube search. Pick whichever video looks best in the results.
You finished all 10 modules. Loop back to anything you want to review or just start dialing.