A leak is any place where money depends on a person remembering to do something. Here are five common gaps, the simple math behind them, and a way to check your own agency this week.
A prospect calls after the office closes. They hear voicemail, hang up, and call another agency. Your team never gets the chance to follow up.
The math is simple: after-hours call volume multiplied by the share that does not reconnect, multiplied by the value of one bound account. For a simple planning example, use $800 to $900 per bound account as an industry benchmark estimate for commission lifetime value. A conservative estimate for this leak is $2,000 to $12,000 per year, depending on your call volume and close rate.
The quote is sent, the producer gets busy, and the next touch depends on remembering. The prospect may be comparing agencies while your quote sits untouched.
Use quotes sent multiplied by quotes without a documented next step, multiplied by the share that could have bound, multiplied by the value of one bound account. A conservative estimate is $3,000 to $18,000 per year. This is an estimate, not a claim about every agency.
A web form arrives during a busy morning. It lands in an inbox, and nobody sees it until later. By then, the lead may have already spoken with a faster agency.
Use web leads multiplied by leads answered after your target response time, multiplied by the possible bound rate, multiplied by the value of one bound account. A conservative estimate is $2,000 to $15,000 per year. Your own lead log is the right place to replace this estimate with measured numbers.
Renewal work starts when the notice arrives. The client has less time to ask questions, compare options, or solve a coverage issue. Retention becomes a last-minute price conversation.
Use renewals due multiplied by accounts without an early outreach touch, multiplied by the share at risk, multiplied by the value of one retained account. A conservative estimate is $4,000 to $20,000 per year. Treat this as an estimate until you check your own retention records.
The same lead is typed into a form inbox, CRM, AMS, rater, and email thread. Each handoff takes staff time and adds a chance for a wrong phone number, missed task, or lost note.
Use records re-keyed multiplied by minutes per handoff, multiplied by the loaded staff cost, then add the value of the follow-ups missed when the record is wrong. A conservative estimate is $2,000 to $14,000 per year. The dollar range is an estimate until you time the work and count the errors.
The free 15-minute leak check does the first two checks for you and tells you which records to pull next.
A leak is a repeatable gap where a lead, quote, renewal, or staff hour is lost because a person has to remember a step.
No. They are conservative estimates for planning. We replace them with your measured numbers when we review your agency.
Start with your own after-hours call and Saturday web-form tests. They take little time and show whether a new lead can reach a next step.
We will run through the first two checks with you and tell you whether a deeper audit is worth your time.