Google reviews drive insurance search rankings and phone calls. ALE automates review asks at the exact right moments so your agency stacks reviews without ever begging.
Reviews are the single highest leverage asset for a local insurance agency in 2026.
Agencies with 30+ reviews and 4.5+ rating dominate the Google three pack for insurance searches.
Listings with 4 to 5 stars get roughly 30 percent more clicks than those without.
86 percent of shoppers read reviews before contacting a local business. Insurance is no different.
Requests go at the peak trust moments, not randomly.
Contact hits Bound stage in pipeline, review request SMS fires 2 business days later with direct Google link.
Happy claim outcome is the best moment. Automated ask 5 days post claim close.
12 month policy anniversary with a renewal confirmation includes a soft review ask.
If client selects low stars, routed to private feedback form instead of public review. Saves reputation.
Short, direct, personal. Not salesy.
"Hi [First Name], thanks for trusting [Agency] with your [Line] coverage. If the experience was helpful, a quick Google review would mean a lot: [link]. Either way, reach out if you need anything. STOP to opt out."
"Happy policy anniversary [First Name]. One year with [Agency] today. If we have done a good job, we would love a quick review: [link]. Thanks for your business."
A reply on every review, good or bad, signals an engaged business to Google and to prospects.
Google review notifications land in the CRM inbox alongside SMS and email.
Pre written response templates for 5 star, 4 star, 3 and below, with personalization tokens.
Dashboard shows unreplied reviews and response time average.
Review generation is included in every ALE tier. Book a call and we will set it up.